Project Overview
Client: Crunchyroll Marketing Team
Scope: Create a landing page to increase subscriptions and drive merchandise sales
Business Goal: Convert traffic into paying customers while enhancing user satisfaction
Client: Crunchyroll Marketing Team
Scope: Create a landing page to increase subscriptions and drive merchandise sales
Business Goal: Convert traffic into paying customers while enhancing user satisfaction
● Problem: Existing marketing page lacked optimal flow to engage users
● Target Metrics: Increase trial subscriptions, merchandise sales, and reduce bounce rates
● Design Focus: Streamline navigation and emphasize value propositions
● Problem: Existing marketing page lacked optimal flow to engage users
● Target Metrics: Increase trial subscriptions, merchandise sales, and reduce bounce rates
● Design Focus: Streamline navigation and emphasize value propositions
Presona:
Anime Enthusiast (25 years old)
● Goals: Discover new content, participate in events, buy merchandise
● Frustrations: Slow navigation, confusing checkout
● Low-Fidelity Wireframes:
Explored CTA placements, top banner design
● Mid-Fidelity Refinements:
Adjusted layout for clarity and visual appeal Aligned with Crunchyroll’s branding
● Visual Approach:
○ Bright and vibrant anime-themed visuals to reflect Crunchyroll’s branding.
○ Consistent design language with Crunchyroll’s app for seamless user experience.
● Key Features:
○ Bold headline: “Your Anime Adventure Starts Here” with engaging visuals featuring Crunchyroll’s mascot.
○ Subscription tiers with clear benefits and pricing breakdown.
○ Displays top anime titles (e.g., Demon Slayer, Jujutsu Kaisen) to engage users with familiar favorites.
○ Adds dynamic content to capture interest and encourage exploration.
● User Testing Feedback:
○ Positive response to visual hierarchy and ease of navigation.
○ Adjustments made to improve CTA placement and accessibility for mobile users.
○ Designed a more intuitive layout that highlights Crunchyroll’s unique content and merchandise offerings.
○ Received positive feedback from test users, noting ease of access to subscriptions and a clearer call to action for exclusive events and merchandise.
○ This project deepened my understanding of user motivations, showing the importance of aligning design with the brand’s unique appeal.
○ Through iterative testing, I learned how small adjustments—like refining CTAs and simplifying flows—can make a big difference in user satisfaction.
○ User-Centric Design: Centering on users’ needs and frustrations transformed the landing page into a more engaging, conversion-driven experience.
○ Applying Research Insights: Translating audience research into tangible design elements underscored the value of data-driven design in meeting business goals.
○ I’d love to further explore design strategies to deepen engagement and support for Crunchyroll’s diverse fan base, focusing on the unique intersections between content discovery and community-building.
I'm a Product and Web Designer merging data-driven solutions with human-centered experiences. Through my work at Amazon and Delta Dental, I've refined my approach to creating intuitive digital products and interfaces. Drawing inspiration from everyday moments and digital art, I bring both creativity and technical precision to each project. Let's collaborate to bring your vision to life.
