Product Designer

I design the internal tools enterprise teams run on

AI-forward product designer building operational consoles for complex workflows. Amazon GTMC · Delta Dental · Bay Area.

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Projects

Slaying the Word Doc

Replaced a fragmented Word-doc workflow with a structured, AI-assisted authoring platform for role guidelines reaching 1M+ Amazon employees.

The Gift of AI Help, Not Homework

Multi-provider AI credits, made giftable a self-initiated e-commerce concept designed against a 125% conversion-lift target.

Rent Was Never a Payment Problem

A two-sided rent ecosystem concept designed to cut landlord admin time ~60% and hold on-time payments above 95%.

About me

Aaron Charles-Rhymes

Oakland, CA

I'm a Product Designer with a keen sensibility and a talent for creating visually stunning designs. I am a renowned San Francisco State University graduate and have honed my craft working for successful tech companies like Amazon and Delta Dental. I leverage data-driven approaches to create bespoke designs that genuinely resonate with users. Let's collaborate and bring your vision to life.

Design Tools

Figma

Sketch

Adobe XD

Creative Suite

Design Skills

UX/UI

User Research

Wireframing

Prototyping

Design Systems

Interaction Design

Technical Skills

HTML/CSS

React Basics

JavaScript

Soft Skills

User Empathy

Collaboration

Communication

Problem Solving

Agile/Scrum

Mentorship

Experience

March 2016 — Present

Freelance Product Designer at Self-employed

  • Led end-to-end brand identity design, establishing a cohesive visual language through typography, color systems, and logo variations
  • Developed and executed social media marketing strategies that increased brand awareness and drove measurable audience engagement
April 2024 — April 2025

Founding Designer at Mean Mug Coffee

  • Design intuitive web and mobile experiences grounded in user research, data insights, and creative problem-solving
  • Conduct user interviews and surveys to inform design decisions that align with both user needs and business goals
  • Build high-fidelity prototypes and wireframes in Figma, iterating based on usability testing and continuous feedback
  • Partner with developers to ensure seamless design-to-code handoff, with a strong focus on responsiveness and accessibility
June 2023 — October 2023

Product Design Intern at Delta Dental

  • Designed multi-variant CTA stimuli for A/B usability testing on the ESS member dashboard creating a control and 2 design variants tested across desktop and mobile via unmoderated UserZoom studies with dental members aged 26–80, measuring content clarity, CTA-to-page cohesion, and perceived value
  • Mapped end-to-end user flows for Non-Standard Benefits members to identify where self-service broke down documenting the interaction paths for coverage lookup and Explanation of Benefits retrieval to reduce reliance on call-center support
  • Collaborated within a 6-person cross-functional team spanning 3 pods (Design & Content, Product & Business, Research & Testing), working alongside a senior product designer, senior UX researcher, product manager, product owner, and the Director of Product Management
  • Built on prior design sprint research from May 2023, iterating on validated explorations to move CTA redesign concepts from sprint output into testable, production-ready design variants in Figma
May 2022 — July 2022

UX Design Intern at Amazon

  • Designed an internal content management tool for Amazon's Global Talent Management & Compensation (GTMC) org, enabling writers, publishers, and HRBPs to collaboratively create and publish role guidelines for 1M+ employees, replacing a fragmented, manual Word-document workflow
  • Mapped workflows and UI requirements across 3 distinct user personas (program owners, SME writers, HRBPs), translating a detailed business requirements document with 30+ user stories into a structured content wizard experience in Figma
  • Conducted 4–5 user interviews and participated in affinity diagramming and prioritization matrix workshops with GTMC stakeholders to surface core pain points including time constraints, scattered collaboration across tools, and difficulty sourcing the right subject matter experts
  • Created a comprehensive handover package including annotated Figma files, FigJam research boards, interview findings, and a usability testing roadmap to ensure design continuity after the internship
View My Resume