Product Designer

Crafts innovative solutions to complex problems

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Selected Work

Role Clarity Matrix

Internal builder for defining and calibrating job roles, AI-assisted.

AI Gifting Experience

E-commerce flow for giftable AI service credits.

Rental Trust Platform

AI-first rent payment platform; two-sided landlord and tenant flow.

About me

Aaron Charles Rhymes

Oakland, CA

I'm a Product Designer with a keen sensibility and a talent for creating visually stunning designs. I am a renowned San Francisco State University graduate and have honed my craft working for successful tech companies like Amazon and Delta Dental. I leverage data-driven approaches to create bespoke designs that genuinely resonate with users. Let's collaborate and bring your vision to life.

Design Tools

Figma

Sketch

Adobe XD

Creative Suite

Design Skills

UX/UI

User Research

Wireframing

Prototyping

Design Systems

Interaction Design

Technical Skills

HTML/CSS

React Basics

JavaScript

Soft Skills

User Empathy

Collaboration

Communication

Problem Solving

Agile/Scrum

Mentorship

Experience

March 2016 — Present

Freelance Product Designer at Self-employed

  • Led end-to-end brand identity design, establishing a cohesive visual language through typography, color systems, and logo variations
  • Developed and executed social media marketing strategies that increased brand awareness and drove measurable audience engagement
April 2024 — April 2025

Founding Designer at Mean Mug Coffee

  • Design intuitive web and mobile experiences grounded in user research, data insights, and creative problem-solving
  • Conduct user interviews and surveys to inform design decisions that align with both user needs and business goals
  • Build high-fidelity prototypes and wireframes in Figma, iterating based on usability testing and continuous feedback
  • Partner with developers to ensure seamless design-to-code handoff, with a strong focus on responsiveness and accessibility
June 2023 — October 2023

Product Design Intern at Delta Dental

  • Designed multi-variant CTA stimuli for A/B usability testing on the ESS member dashboard creating a control and 2 design variants tested across desktop and mobile via unmoderated UserZoom studies with dental members aged 26–80, measuring content clarity, CTA-to-page cohesion, and perceived value
  • Mapped end-to-end user flows for Non-Standard Benefits members to identify where self-service broke down documenting the interaction paths for coverage lookup and Explanation of Benefits retrieval to reduce reliance on call-center support
  • Collaborated within a 6-person cross-functional team spanning 3 pods (Design & Content, Product & Business, Research & Testing), working alongside a senior product designer, senior UX researcher, product manager, product owner, and the Director of Product Management
  • Built on prior design sprint research from May 2023, iterating on validated explorations to move CTA redesign concepts from sprint output into testable, production-ready design variants in Figma

Skills & Expertise

AI/ML DesignUser ExperienceDesign SystemsFigmaSketchPrompt EngineeringPrototypingReactData VisualizationNeural NetworksMidjourneyInteraction Design